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| Title: | Facts: | Mission Statement: |
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Rate Base: 1,700,000 Audience (000): 8,154 Male/Female %: 11/89 Median Age: 34.2 Median HHI: $76,384 |
INSTYLE celebrates the private sides of
public faces, revealing the personal style choices those with a world of
options make. It’s an insiders guide to the lives and lifestyles of the
world’s most fascinating people, offering a wealth of ideas about
beauty, fashion, décor, entertaining and charities. Beautiful, useful
and fun, INSTYLE is edited to be the most trusted style advisor and
lifestyle resource for women, bringing them stories, information and
products that enhance their lives. |
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Rate Base: 1,000,000 Audience (000): 4,260 Male/Female %: 05/95 Median Age: 32.9 Median HHI: $71,621 |
LUCKY is America’s first shopping magazine.
Its sole aim is to show what’s best to buy in fashion, beauty and other
areas of personal style. LUCKY’s approach is refreshingly democratic:
Products featured span all price points and are available nationwide.
Complete buying information accompanies every item shown. LUCKY presents
options, not dictates. Unlike traditional fashion magazines, it speaks
at eye-level with readers, not from on-high. |
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Rate Base: 1,150,000 Effective Aug ’05: 1,200,000 Audience (000): 9,480 Male/Female %: 12/88 Median Age: 34.5 Median HHI: $61,145 |
The foundation of VOGUE‘s leadership and
authority is the magazine’s unique role as a cultural barometer. VOGUE
marries features and fashion, putting fashion in the context of culture
and the world we live in—how we dress, live, socialize; what we eat,
listen to, watch; who leads us, inspires us. By looking at what’s going
on in the world and on the runway, VOGUE can see around corners, and
lead readers to what will happen next. VOGUE gives readers a lens
through which they can view our time, and gain knowledge and information
they trust. |
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Rate Base: 2,200,000 Audience (000): 12,499 Male/Female %: 07/93 Median Age: 33.7 Median HHI: $57.865 |
Each month, GLAMOUR inspires with
news-making coverage of beauty, fashion, health and relationships, as
well as women’s issues, work, money and more. From classic to
cutting-edge, from substance to style, GLAMOUR'S credibility and clout
have been attracting millions of readers each month for 65 years.
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| Source: MRI Fall 2005 unless otherwise noted | ||

|
Publication |
September | October | November | December | Total # Insertions |
| Glamour Rate Base: 2,200,000 (Jan-Sept) 2,250,000 (Oct-Dec) |
- |
1/4 Advertorial |
- |
1/4 Advertorial |
2x |
| Lucky Rate Base: 1,050,000 (Jan-Jun) 1,100,000 (Jul-Dec) |
1/4 |
- |
1/4 Advertorial |
- |
2x |
|
Total Insertions |
1x | 1x | 1x | 1x | 4x |
*All rates are confidential and are subject to account approval by the magazine and are quoted in net terms.
Total Insertions: 4x
GROSS IMPRESSIONS*:
Women: 27,136,000
Women; who have bought watches costing $100 or less in the last year: 4,601,000
*Source: MRI Spring 2005
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