Vernier
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Media Plan

Download Media Plan 2012
Title: Facts: Mission Statement:
     
InStyle Rate Base: 1,700,000
Audience (000): 8,154
Male/Female %: 11/89
Median Age:
34.2
Median HHI: $76,384
 
INSTYLE celebrates the private sides of public faces, revealing the personal style choices those with a world of options make. It’s an insiders guide to the lives and lifestyles of the world’s most fascinating people, offering a wealth of ideas about beauty, fashion, d├ęcor, entertaining and charities. Beautiful, useful and fun, INSTYLE is edited to be the most trusted style advisor and lifestyle resource for women, bringing them stories, information and products that enhance their lives.
 
Lucky Rate Base:
1,000,000
Audience (000):
4,260
Male/Female %:
05/95
Median Age:
32.9
Median HHI:
$71,621
LUCKY is America’s first shopping magazine. Its sole aim is to show what’s best to buy in fashion, beauty and other areas of personal style. LUCKY’s approach is refreshingly democratic: Products featured span all price points and are available nationwide. Complete buying information accompanies every item shown. LUCKY presents options, not dictates. Unlike traditional fashion magazines, it speaks at eye-level with readers, not from on-high.
 
Vogue

Rate Base:
1,150,000
Effective Aug ’05:
1,200,000
Audience (000):
9,480
Male/Female %:
12/88
Median Age:
34.5
Median HHI:
$61,145
The foundation of VOGUE‘s leadership and authority is the magazine’s unique role as a cultural barometer. VOGUE marries features and fashion, putting fashion in the context of culture and the world we live in—how we dress, live, socialize; what we eat, listen to, watch; who leads us, inspires us. By looking at what’s going on in the world and on the runway, VOGUE can see around corners, and lead readers to what will happen next. VOGUE gives readers a lens through which they can view our time, and gain knowledge and information they trust.
 
Rate Base:
2,200,000
Audience (000):
12,499
Male/Female %:
07/93
Median Age:
33.7
Median HHI:
$57.865
Each month, GLAMOUR inspires with news-making coverage of beauty, fashion, health and relationships, as well as women’s issues, work, money and more. From classic to cutting-edge, from substance to style, GLAMOUR'S credibility and clout have been attracting millions of readers each month for 65 years.

 

Source: MRI Fall 2005 unless otherwise noted


2006 Media Plan
(As of 6/9/2006)
 

Publication

September October November December Total # Insertions
Glamour
Rate Base:
2,200,000 (Jan-Sept)
2,250,000 (Oct-Dec)
-

1/4 Advertorial

-

1/4 Advertorial

2x
Lucky
Rate Base:
1,050,000 (Jan-Jun)
1,100,000 (Jul-Dec)

1/4
Advertorial

-

1/4
Advertorial

-

2x

Total Insertions

1x 1x 1x 1x 4x

*All rates are confidential and are subject to account approval by the magazine and are quoted in net terms.

MEDIA PLAN SUMMARY:

Total Insertions: 4x

GROSS IMPRESSIONS*:

Women: 27,136,000
Women; who have bought watches costing $100 or less in the last year: 4,601,000

*Source: MRI Spring 2005

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